Reminders are one of the most fundamental productivity tools, yet the current landscape is inadequate. Every smartphone ships with a reminder or alarm app, but these built-in tools are limited to basic one-off alerts. They can't handle "every 3rd Wednesday" or "every 2 weeks on Monday, Wednesday, and Friday." For recurring needs, users are forced to create multiple individual reminders or abandon the tool entirely.
The third-party reminder space is split into two extremes. On one end: simple apps that handle one-off reminders but offer no meaningful recurrence. On the other: enterprise-grade task managers (Todoist, TickTick, Things) that bury reminder functionality under project hierarchies, tags, kanban boards, and workflow complexity that most people don't need. There's a gap in the middle, and that's where re:mind sits.
Finally, reliability. Most reminder apps require an internet connection to function correctly. Notifications fail silently when offline, sync breaks across devices, and users miss the reminders they set up exactly when they needed them most. A reminder app that can't remind you is not a reminder app.
Mobile-first individuals who rely on reminders for daily life. Professionals managing recurring tasks: weekly reports, medication schedules, bill payments, team check-ins. Students tracking assignment deadlines and study routines. Anyone with structured routines who has outgrown the default alarm app but doesn't want a full project management suite.
Someone who currently uses phone alarms or calendar events as makeshift reminders because no existing reminder app supports the recurrence patterns they actually need. They've set 6 separate alarms for a bi-weekly routine. They've created "all-day events" in Google Calendar just to get a notification. They know there should be a better way, and they're right.
re:mind uses a freemium model where the free tier delivers genuine, daily-driver value. The upgrade path to re:mind:pro is natural and friction-free; users hit the limit only after they've experienced the product quality firsthand.
| Feature | Free | Pro |
|---|---|---|
| Active reminders | 5 | Unlimited |
| Recurrence engine | Full power | Full power |
| Offline-first reliability | Yes | Yes |
| Multi-device sync | Yes | Yes |
| Color themes | 2 (Matte & Neon) | All 5 (+ Stone, Hotpink, Majestic) |
| Priority support | -- | Planned |
Subscription management is handled entirely by RevenueCat, which provides a unified layer across app stores. The infrastructure handles the full subscription lifecycle without manual intervention:
The free tier is not a demo. Five active reminders with the full recurrence engine, offline reliability, and multi-device sync is a useful product. Users experience the quality of the app (the speed, the design, the reliability) before they ever see a paywall.
The upgrade trigger is organic. When a user creates their 6th reminder, they've already proven to themselves that re:mind is their go-to tool. The conversion ask comes at a natural point, not before value has been delivered.
Theme gating adds a secondary visual hook. Pro themes are visible in Settings; users can preview them but can't keep them. It's a constant, low-pressure reminder that there's more available. No pop-ups. No interruptions. Just a better version waiting when they're ready.
PPP pricing removes the final barrier. A user in Nigeria or Indonesia pays a locally-adjusted price, not a UK-centric rate. This is market expansion. More users at local prices outperforms fewer users at a single global rate.